Leaders Interview with Ryan McFarland Chief Commercial & Strategy Officer Drinksology Kirker Greer
Delighted to be bringing you the next Leaders Interview. This episode is with Ryan McFarland, Chief Commercial and Strategy Officer at Drinksology Kirker Greer, one of the most creatively structured businesses in the drinks world.
They work across brand incubation, design, D2C and distribution, but it’s how those parts connect that makes them different. Insights gathered at the bar feed into brand identity. Brand work shapes how they approach e-commerce. Everything is linked, and the result is a deeper understanding of how and where people connect with drinks brands.
Ryan spoke openly about how they manage that complexity, how they prioritise, and how a clear focus on value creation keeps the business moving in the right direction.
Plenty to take from this one, especially if you’re thinking about how creativity and commercial performance can actually drive each other.