Church of Oak is building an ambitious new Irish luxury venture with global ambition. We are assembling a small, exceptional team to take the business from first launch into international markets.
Key Responsibilities
Develop and lead the global digital and DTC strategy for Church of Oak, from platform positioning and creative direction, to performance marketing and e-commerce optimisation.
Oversee the design and execution of all digital brand communications, storytelling, content, and campaigns, ensuring every touchpoint reflects our quality and ambition.
Lead the launch of high impact DTC and e-commerce channels, ensuring flawless user experience, conversion, and customer retention.
Manage performance marketing campaigns across paid social, search, CRM, and affiliate channels, with a strong focus on ROI and growth.
Identify and develop collaborations, influencer partnerships, and digital activations that amplify our brand story and reach premium spirits and luxury lifestyle audiences.
Implement analytics frameworks to track engagement, conversions, and lifetime value, ensuring data driven decision making.
Profile
Senior digital marketing or e-commerce leader with experience building premium or luxury brands in spirits, drinks, lifestyle, or digitally native consumer goods.
Proven track record of delivering measurable growth through digital channels and DTC strategies.
Hands-on and entrepreneurial, equally at ease developing high level strategy and executing first wave activations, content, and campaigns.
