Our client is one of the most dynamic drinks companies in the world.
This role will report into the Global Brand Development Director for the fastest growing drinks brand in the USA.
The ideal candidate will have experience within the alcohol space.
The person filling this role will be responsible for the day to day design & implementation of effective digital programs & assist in the development of impactful experiential programs for the spirits portfolio in accordance with the 4Yr plan.
This person will also be responsible for the development of digital programs that will deliver impactful best in class digital marketing by collaborating with brand development teams & local market functions to deliver content; amplify this content through the identified digital platforms to increase brand awareness, equity, salience & advocacy.
They will be further responsible for the strategic management & execution of digital brand strategies & a key contributor to the business success. They will lead best in class consumer digital marketing strategy & implementation for the business unit, including the identifying the critical points of social media, website, ECRM & WOM within the consumer journey & develop appropriate programming, content & platforms to attack these points of influence & intent.
They will be able to translate business objectives & brand purpose into digitally led briefs resulting in concepts & content that impacts the business in a proactive manner. By driving the social media strategy, leading our agencies & collaborating with relevant teams, they will ensure that all our brand touchpoints are optimised for data collection, content creation & assets are optimised for SEO & lead generation.
If this sounds like the role for you, get in touch for a confidential chat and further information.